Stocktoria
Baidu, Inc. 9888.HK
Baidu, Inc. statistics & valuation
Multiples are price-derived and refreshed daily; everything else from the latest financial reports.
Profitability & efficiency
Margins and returns computed from annual filings. Falling shares outstanding = buybacks; rising = dilution. Net debt = debt − cash (negative = net cash).
P / E vs its own history
Baidu, Inc. trades at about 74.6× earnings — above its 10-year norm (10-year range 10.7×–103.9×, median 53.4×).
Shaded band = 10-year range (10.7×–103.9×); dot = today's 74.6×.
Historical P/E = month-end price near each fiscal year-end ÷ that year's EPS. A read on whether the stock is cheap or dear relative to how it has typically been valued — not a forecast.
Key ratios (by fiscal year)
| Ratio | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Gross margin | 43.9% | 50.3% | 51.7% | 48.3% |
| Operating margin | 8.0% | 16.0% | 16.2% | 12.9% |
| Net margin | 4.3% | 17.8% | 15.1% | 6.1% |
| FCF margin | -12.7% | 9.7% | 18.8% | 14.4% |
| Return on assets | 1.2% | 5.6% | 5.0% | 1.9% |
| Return on equity | 2.1% | 9.0% | 8.3% | 3.4% |
| Debt / equity | 0.23× | 0.20× | 0.24× | 0.28× |
| Current ratio | 1.76 | 2.09 | 3.01 | 2.67 |
Computed from company filings · HK · as of 2025-12-31. Figures in CNY. Facts plus Stocktoria's own computed scores — not investment advice.