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Baidu, Inc. BIDU

Nasdaq · stock · Services-Computer Programming, Data Processing, Etc. · website · IPO 2005-08-05 · LEI

Baidu, Inc. statistics & valuation

Profitability & efficiency

Net margin (%)
2.40% 3.30% 3.90% 0.30% 21.00% 8.20% 6.10% 15.10% 17.80% 4.30% 2016201720182019202020212022202320242025
Gross margin (%)
2016201720182019202020212022202320242025
Operating margin (%)
2.10% 2.80% 2.20% 0.80% 13.40% 8.50% 12.90% 16.20% 16.00% -4.50% 2016201720182019202020212022202320242025
Return on equity (%)
12.60% 15.30% 15.80% 1.20% 11.90% 4.70% 3.30% 8.00% 8.70% 2.00% 2016201720182019202020212022202320242025
Shares outstanding
2016201720182019202020212022202320242025
Net debt ($)
$3.06B $3.77B $3.19B $1.42B $1.94B $2.63B -$922.0M $2.22B $1.53B $2.39B 2016201720182019202020212022202320242025
Share buybacks ($)
2016201720182019202020212022202320242025
Return on assets (%)
6.40% 7.30% 9.30% 0.70% 6.80% 2.70% 1.90% 5.00% 5.60% 1.20% 2016201720182019202020212022202320242025
Free cash flow margin (%)
31.00% 37.80% 3.90% 2.90% 17.90% 7.40% 14.50% 18.90% 9.80% -11.70% 2016201720182019202020212022202320242025
Debt / equity (×)
0.36× 0.30× 0.28× 0.25× 0.26× 0.25× 0.20× 0.16× 0.13× 0.15× 2016201720182019202020212022202320242025
EPS ($)
2016201720182019202020212022202320242025

Margins and returns computed from annual filings. Falling shares outstanding = buybacks; rising = dilution. Net debt = debt − cash (negative = net cash).

Key ratios (by fiscal year)

RatioFY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY2017FY2016
Operating margin-4.5%16.0%16.2%12.9%8.5%13.4%0.8%2.2%2.8%2.1%
Net margin4.3%17.8%15.1%6.1%8.2%21.0%0.3%3.9%3.3%2.4%
FCF margin-11.7%9.8%18.9%14.5%7.4%17.9%2.9%3.9%37.8%31.0%
Return on assets1.2%5.6%5.0%1.9%2.7%6.8%0.7%9.3%7.3%6.4%
Return on equity2.0%8.7%8.0%3.3%4.7%11.9%1.2%15.8%15.3%12.6%
Debt / equity0.15×0.13×0.16×0.20×0.25×0.26×0.25×0.28×0.30×0.36×
Current ratio1.762.093.012.672.862.682.892.731.842.16

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.