Stocktoria
Baozun Inc. BZUN
Baozun Inc. (BZUN) earns a Piotroski F-score of 3/9 (weak financial health), with an Altman Z″ in the safe zone. It pays a dividend (safety: safe). FY2025 revenue was $1.4B at a -2.4% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: 2.49 — elevated (above the −1.78 line — aggressive-accounting signals worth a closer look) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Wall Street analyst consensus — a sentiment gauge, not our scoring.
How it ranks in Retail Trade · percentile among 238 companies
Percentile vs other Retail Trade companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 3/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · safe zone
| Component | Value |
|---|---|
| Working capital / assets | 0.326 |
| Retained earnings / assets | -0.096 |
| EBIT / assets | 0.006 |
| Equity / liabilities | 1.294 |
Sector peers · similar-size Retail Trade companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| BZUN | Baozun Inc. | 3/9 | 3.22 | — | -84.9% |
| GCT | GigaCloud Technology Inc | 4/9 | 4.51 | 8.6 | +11.1% |
| SFIX | Stitch Fix, Inc. | 5/9 | -0.85 | — | -5.3% |
| RVLV | Revolve Group, Inc. | 4/9 | 7.92 | 27.6 | +8.5% |
| BBBY | BED BATH & BEYOND, INC. | 2/9 | -5.58 | — | -25.1% |
| AKA | A.K.A. BRANDS HOLDING CORP. | 5/9 | -2.22 | — | +4.4% |
| HNST | Honest Company, Inc. | 4/9 | -0.19 | — | -1.9% |
About Baozun Inc.
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
FAQ
Is BZUN financially healthy?
Baozun Inc.'s Piotroski F-score is 3/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the safe zone.
Does BZUN pay a dividend, and is it safe?
Yes. Baozun Inc. pays a dividend with a -9.2% payout ratio, rated “safe” for safety.
How profitable is BZUN?
In FY2025, Baozun Inc. had a net margin of -2.4% and a return on equity of -4.5%.
Is BZUN overvalued or undervalued?
Baozun Inc. trades at about 8.3× trailing earnings — below its 10-year norm (10-year range 120.6×–216.4×, median 162.7×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for BZUN?
The average Wall-Street price target for Baozun Inc. is $4.22, about 49.7% above the recent price, from 7 analysts.
Is BZUN a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on Baozun Inc.: a Piotroski F-score of 3/9, an Altman Z″ in the safe zone. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.