Stocktoria

Baozun Inc. BZUN

Nasdaq · stock · Retail-Catalog & Mail-Order Houses · website · IPO 2015-05-21 · LEI

Baozun Inc. statistics & valuation

Profitability & efficiency

Net margin (%)
31.40% -14.90% -7.80% -0.40% -0.30% -2.40% 2016201720182019202020212022202320242025
Gross margin (%)
2016201720182019202020212022202320242025
Operating margin (%)
0.40% 0.90% 6.60% 5.30% 6.30% 0.10% 0.40% -0.30% -0.20% 0.60% 2016201720182019202020212022202320242025
Return on equity (%)
45.30% -27.70% -15.40% -6.50% -4.50% -4.50% 2016201720182019202020212022202320242025
Shares outstanding
163.9M 176.1M 179.3M 178.9M 191.0M 216.4M 183.3M 178.5M 179.7M 173.5M 2016201720182019202020212022202320242025
Net debt ($)
-$37.6M $2.2M $1.70B -$278.4M -$722.9M 2016201720182019202020212022202320242025
Share buybacks ($)
2016201720182019202020212022202320242025
Return on assets (%)
26.50% -11.40% -6.50% -2.70% -1.80% -2.50% 2016201720182019202020212022202320242025
Free cash flow margin (%)
0.10% -1.60% -4.10% 2.90% 2.20% -4.10% 2.10% 0.50% 0.00% 3.20% 2016201720182019202020212022202320242025
Debt / equity (×)
0.00× 0.22× 5.00× 0.29× 0.00× 2016201720182019202020212022202320242025
EPS ($)
$0.08 $0.18 $0.22 $0.23 $0.34 -$0.16 -$0.52 -$0.22 -$0.14 -$0.20 2016201720182019202020212022202320242025

Margins and returns computed from annual filings. Falling shares outstanding = buybacks; rising = dilution. Net debt = debt − cash (negative = net cash).

P / E vs its own history

Baozun Inc. trades at about 8.3× earnings — below its 10-year norm (10-year range 120.6×–216.4×, median 162.7×).

8.3× 216.4×

Shaded band = 10-year range (120.6×–216.4×); dot = today's 8.3×.

Historical P/E = month-end price near each fiscal year-end ÷ that year's EPS. A read on whether the stock is cheap or dear relative to how it has typically been valued — not a forecast.

Key ratios (by fiscal year)

RatioFY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY2017FY2016
Operating margin0.6%-0.2%-0.3%0.4%0.1%6.3%5.3%6.6%0.9%0.4%
Net margin-2.4%-0.3%-0.4%-7.8%-14.9%31.4%————
FCF margin3.2%-0.0%0.5%2.1%-4.1%2.2%2.9%-4.1%-1.6%0.1%
Return on assets-2.5%-1.8%-2.7%-6.5%-11.4%26.5%————
Return on equity-4.5%-4.5%-6.5%-15.4%-27.7%45.3%————
Debt / equity————0.00×0.29×5.00×0.22×0.00×—
Current ratio1.871.931.942.011.934.172.451.862.152.72

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.