Stocktoria
CLOROX CO /DE/ CLX
CLOROX CO /DE/ (CLX) earns a Piotroski F-score of 7/9 (strong financial health). It pays a dividend yielding 5.10% (safety: stretched). FY2025 revenue was $7.1B at a 11.4% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -2.48 — low (below −2.22 — no manipulation red flag) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Recent analyst actions
| Date | Firm | Rating |
|---|---|---|
| 2026-08-04 | UBS | Neutral (main) |
| 2026-08-04 | JP Morgan | Underweight (main) |
| 2026-08-04 | Citigroup | Neutral (main) |
| 2026-08-04 | Wells Fargo | Equal-Weight (main) |
| 2026-08-04 | Evercore ISI Group | Underperform (main) |
| 2026-07-28 | Jefferies | Hold (down) |
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Forward estimates · earnings calendar →
Consensus analyst estimates and scheduled dates — forward-looking, may change.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Manufacturing · percentile among 1957 companies
Percentile vs other Manufacturing companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 7/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Sector peers · similar-size Manufacturing companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| CLX | CLOROX CO /DE/ | 7/9 | — | 14.6 | +0.2% |
| ZONE | CleanCore Solutions, Inc. | 2/9 | -9.51 | — | — |
| VFS | VinFast Auto Ltd. | 4/9 | -13.01 | — | +57.9% |
| TM | TOYOTA MOTOR CORP/ | 7/9 | 2.55 | — | -1% |
| HMC | HONDA MOTOR CO LTD | 6/9 | 2.79 | — | +19.9% |
| SONY | Sony Group Corp | 6/9 | 0.86 | — | +9% |
| CAJFF | CANON INC | 6/9 | — | — | +14.7% |
About CLOROX CO /DE/
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
FAQ
Is CLX financially healthy?
CLOROX CO /DE/'s Piotroski F-score is 7/9 (8–9 is excellent, 0–3 weak).
Does CLX pay a dividend, and is it safe?
Yes. CLOROX CO /DE/ pays a dividend yielding about 5.10% with a 74.3% payout ratio, rated “stretched” for safety.
How profitable is CLX?
In FY2025, CLOROX CO /DE/ had a net margin of 11.4% and a return on equity of 168.0%.
Is CLX overvalued or undervalued?
CLOROX CO /DE/ trades at about 16.2× trailing earnings — below its 10-year norm (10-year range 19.3×–126.2×, median 32.1×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for CLX?
The average Wall-Street price target for CLOROX CO /DE/ is $101.71, about 3.8% below the recent price, from 17 analysts (consensus: hold).
Is CLX a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on CLOROX CO /DE/: a Piotroski F-score of 7/9, a P/E of about 14.6×, a dividend yield of 5.10%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-06-30. Facts plus Stocktoria's own computed scores — not investment advice.