Stocktoria
Cricut, Inc. CRCT
Cricut, Inc. (CRCT) earns a Piotroski F-score of 6/9 (mixed financial health), with an Altman Z″ in the safe zone. It pays a dividend yielding 20.80% (safety: at-risk). FY2025 revenue was $708.8M at a 10.8% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -3.83 — low (below −2.22 — no manipulation red flag) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Wall Street analyst consensus — a sentiment gauge, not our scoring.
How it ranks in Manufacturing · percentile among 1957 companies
Percentile vs other Manufacturing companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 6/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · safe zone
| Component | Value |
|---|---|
| Working capital / assets | 0.48 |
| Retained earnings / assets | 0.007 |
| EBIT / assets | 0.165 |
| Equity / liabilities | 1.448 |
Sector peers · similar-size Manufacturing companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| CRCT | Cricut, Inc. | 6/9 | 5.8 | 12.7 | -0.5% |
| VECO | VEECO INSTRUMENTS INC | 6/9 | 4.55 | 129.7 | -7.4% |
| AZTA | Azenta, Inc. | 6/9 | 9.11 | — | +3.6% |
| ACLS | AXCELIS TECHNOLOGIES INC | 4/9 | 8.71 | 44.3 | -17.6% |
| ACMR | ACM Research, Inc. | 3/9 | 6.67 | 76.8 | +15.2% |
| ERII | Energy Recovery, Inc. | 5/9 | 15.7 | 19.8 | -6.9% |
| ASYS | AMTECH SYSTEMS INC | 3/9 | -0.5 | — | -21.6% |
About Cricut, Inc.
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
FAQ
Is CRCT financially healthy?
Cricut, Inc.'s Piotroski F-score is 6/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the safe zone.
Does CRCT pay a dividend, and is it safe?
Yes. Cricut, Inc. pays a dividend yielding about 20.80% with a 263.5% payout ratio, rated “at-risk” for safety.
How profitable is CRCT?
In FY2025, Cricut, Inc. had a net margin of 10.8% and a return on equity of 22.3%.
Is CRCT overvalued or undervalued?
Cricut, Inc. trades at about 16.8× trailing earnings — below its 10-year norm (10-year range 12.8×–35.0×, median 21.8×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for CRCT?
The average Wall-Street price target for Cricut, Inc. is $3.62, about 38.5% below the recent price, from 3 analysts.
Is CRCT a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on Cricut, Inc.: a Piotroski F-score of 6/9, an Altman Z″ in the safe zone, a P/E of about 12.7×, a dividend yield of 20.80%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.