Stocktoria
Direct Digital Holdings, Inc. DRCT
Direct Digital Holdings, Inc. (DRCT) earns a Piotroski F-score of 3/9 (weak financial health), with an Altman Z″ in the distress zone. It does not currently pay a dividend. FY2025 revenue was $34.7M at a -54.6% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Analyst price target
Wall Street analyst consensus — a sentiment gauge, not our scoring.
How it ranks in Services · percentile among 982 companies
Percentile vs other Services companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 3/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · distress zone
| Component | Value |
|---|---|
| Working capital / assets | -1.076 |
| Retained earnings / assets | -1.375 |
| EBIT / assets | -0.732 |
| Equity / liabilities | -0.258 |
Sector peers · similar-size Services companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| DRCT | Direct Digital Holdings, Inc. | 3/9 | -16.73 | — | -44.3% |
| IZEA | IZEA Worldwide, Inc. | 6/9 | 5.18 | 1489.6 | -12.9% |
| PSQH | PSQ Holdings, Inc. | 3/9 | -10.07 | — | +81.1% |
| STFS | Star Fashion Culture Holdings Ltd | 2/9 | -10.59 | — | -84.5% |
| EDHL | Everbright Digital Holding Ltd. | 1/9 | — | — | — |
| SNPW | Sun Pacific Holding Corp. | 4/9 | — | — | — |
| MOBQ | Mobiquity Technologies, Inc. | 1/9 | — | — | — |
About Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
FAQ
Is DRCT financially healthy?
Direct Digital Holdings, Inc.'s Piotroski F-score is 3/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the distress zone.
Does DRCT pay a dividend?
No, Direct Digital Holdings, Inc. does not currently pay a dividend.
How profitable is DRCT?
In FY2025, Direct Digital Holdings, Inc. had a net margin of -54.6%.
What is the analyst price target for DRCT?
The average Wall-Street price target for Direct Digital Holdings, Inc. is $32.00, about 1055.2% above the recent price, from 1 analysts.
Is DRCT a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on Direct Digital Holdings, Inc.: a Piotroski F-score of 3/9, an Altman Z″ in the distress zone. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.