Stocktoria
EBAY INC EBAY
EBAY INC (EBAY) earns a Piotroski F-score of 5/9 (mixed financial health), with an Altman Z″ in the safe zone. It pays a dividend yielding 1.11% (safety: safe). FY2025 revenue was $11.1B at a 18.3% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -2.2 — grey zone (between the usual thresholds). A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Recent analyst actions
| Date | Firm | Rating |
|---|---|---|
| 2026-08-11 | UBS | Neutral (main) |
| 2026-08-07 | Argus Research | Buy (up) |
| 2026-08-06 | Piper Sandler | Overweight (reit) |
| 2026-08-06 | Truist Securities | Hold (main) |
| 2026-08-06 | Wedbush | Outperform (reit) |
| 2026-08-06 | Benchmark | Buy (main) |
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Forward estimates · earnings calendar →
Consensus analyst estimates and scheduled dates — forward-looking, may change.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Services · percentile among 982 companies
Percentile vs other Services companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 5/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · safe zone
| Component | Value |
|---|---|
| Working capital / assets | 0.026 |
| Retained earnings / assets | 2.254 |
| EBIT / assets | 0.131 |
| Equity / liabilities | 0.346 |
Sector peers · similar-size Services companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| EBAY | EBAY INC | 5/9 | 8.76 | 23.6 | +7.9% |
| FIS | Fidelity National Information Services, Inc. | 6/9 | -1.73 | 52.2 | +5.4% |
| TCOM | Trip.com Group Ltd | 6/9 | — | — | +22.2% |
| DASH | DoorDash, Inc. | 4/9 | 1.46 | 85.3 | +27.9% |
| AMTM | Amentum Holdings, Inc. | 6/9 | 1.29 | 75 | +71.6% |
| GPN | GLOBAL PAYMENTS INC | 5/9 | 2.05 | 13.6 | -0.4% |
| BR | BROADRIDGE FINANCIAL SOLUTIONS, INC. | 7/9 | 2.85 | 14.2 | +8.5% |
About EBAY INC
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
FAQ
Is EBAY financially healthy?
EBAY INC's Piotroski F-score is 5/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the safe zone.
Does EBAY pay a dividend, and is it safe?
Yes. EBAY INC pays a dividend yielding about 1.11% with a 26.1% payout ratio, rated “safe” for safety.
How profitable is EBAY?
In FY2025, EBAY INC had a net margin of 18.3% and a return on equity of 45.3%.
Is EBAY overvalued or undervalued?
EBAY INC trades at about 23.6× trailing earnings — above its 10-year norm (10-year range 2.9×–557.7×, median 16.1×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for EBAY?
The average Wall-Street price target for EBAY INC is $115.65, about 13.0% above the recent price, from 26 analysts (consensus: hold).
Is EBAY a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on EBAY INC: a Piotroski F-score of 5/9, an Altman Z″ in the safe zone, a P/E of about 23.6×, a dividend yield of 1.11%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.