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HARTE HANKS INC HHS

Nasdaq · stock · Services-Direct Mail Advertising Services · website · IPO 1993-11-04 · LEI

HARTE HANKS INC statistics & valuation

P / S0.1×
P / B0.7×
Net margin-0.5%
FCF margin-2.8%
Return on capital0.6%

Market cap as of 2026-06-29. Multiples are price-derived and refreshed daily; everything else from the latest financial reports.

Profitability & efficiency

Net margin (%)
-10.90% 6.20% -12.10% -1.00% 7.70% 17.80% -0.80% -16.40% -0.50% 2016201720182019202020212022202320242025
Gross margin (%)
2016201720182019202020212022202320242025
Operating margin (%)
-13.30% -10.60% -9.10% -9.90% -6.00% 3.90% 7.30% 1.80% 1.10% 0.20% 2016201720182019202020212022202320242025
Return on equity (%)
195.50% -7.90% -139.70% -4.00% 2016201720182019202020212022202320242025
Shares outstanding
6.1M 6.2M 6.3M 6.3M 6.6M 7.2M 7.5M 7.3M 7.4M 7.4M 2016201720182019202020212022202320242025
Net debt ($)
-$46.0M -$8.4M -$6.7M -$9.4M -$2.3M -$6.9M -$10.4M 2016201720182019202020212022202320242025
Share buybacks ($)
2016201720182019202020212022202320242025
Return on assets (%)
-32.00% 14.00% -23.80% -1.40% 13.90% 30.70% -1.30% -29.80% -0.90% 2016201720182019202020212022202320242025
Free cash flow margin (%)
10.70% -9.50% -4.70% 4.20% -6.00% -2.50% 11.10% 4.00% -3.60% -2.80% 2016201720182019202020212022202320242025
Debt / equity (×)
0.00× 0.00× 2016201720182019202020212022202320242025
EPS ($)
-$21.29 -$6.76 $2.38 -$4.26 -$0.34 $1.76 $4.75 -$0.21 -$4.15 -$0.11 2016201720182019202020212022202320242025

Margins and returns computed from annual filings. Falling shares outstanding = buybacks; rising = dilution. Net debt = debt − cash (negative = net cash).

P / E vs its own history

HARTE HANKS INC trades at about 0.5× earnings — below its 10-year norm (10-year range 1.3×–326.2×, median 137.9×).

0.5× 326.2×

Shaded band = 10-year range (1.3×–326.2×); dot = today's 0.5×.

Historical P/E = month-end price near each fiscal year-end ÷ that year's EPS. A read on whether the stock is cheap or dear relative to how it has typically been valued — not a forecast.

Key ratios (by fiscal year)

RatioFY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY2017FY2016
Operating margin0.2%1.1%1.8%7.3%3.9%-6.0%-9.9%-9.1%-10.6%-13.3%
Net margin-0.5%-16.4%-0.8%17.8%7.7%-1.0%-12.1%6.2%-10.9%
FCF margin-2.8%-3.6%4.0%11.1%-2.5%-6.0%4.2%-4.7%-9.5%10.7%
Return on assets-0.9%-29.8%-1.3%30.7%13.9%-1.4%-23.8%14.0%-32.0%
Return on equity-4.0%-139.7%-7.9%195.5%-60.6%3.2%52.9%-91.5%120.9%
Debt / equity0.00×-0.20×-0.51×-0.38×-0.74×-0.00×0.00×
Current ratio1.541.531.361.521.781.831.741.941.531.43

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.