Stocktoria
Honest Company, Inc. HNST
Honest Company, Inc. (HNST) earns a Piotroski F-score of 4/9 (mixed financial health), with an Altman Z″ in the distress zone. It pays a dividend yielding 8.83% (safety: no dividend). FY2025 revenue was $371.3M at a -4.2% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Analyst price target
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Retail Trade · percentile among 238 companies
Percentile vs other Retail Trade companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 4/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · distress zone
| Component | Value |
|---|---|
| Working capital / assets | 0.673 |
| Retained earnings / assets | -2.222 |
| EBIT / assets | -0.082 |
| Equity / liabilities | 3.044 |
Sector peers · similar-size Retail Trade companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| HNST | Honest Company, Inc. | 4/9 | -0.19 | — | -1.9% |
| TDUP | ThredUp Inc. | 5/9 | -11.75 | — | +19.5% |
| LVLU | Lulu's Fashion Lounge Holdings, Inc. | 5/9 | -12.78 | — | -10.6% |
| LITB | LightInTheBox Holding Co., Ltd. | 6/9 | -14.44 | 6.8 | -12.1% |
| GROV | Grove Collaborative Holdings, Inc. | 3/9 | — | — | -14.6% |
| HOUR | Hour Loop, Inc | 6/9 | 3 | 37.2 | +3% |
| AKA | A.K.A. BRANDS HOLDING CORP. | 5/9 | -2.22 | — | +4.4% |
About Honest Company, Inc.
The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
FAQ
Is HNST financially healthy?
Honest Company, Inc.'s Piotroski F-score is 4/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the distress zone.
Does HNST pay a dividend, and is it safe?
Yes. Honest Company, Inc. pays a dividend yielding about 8.83% with a None payout ratio, rated “no dividend” for safety.
How profitable is HNST?
In FY2025, Honest Company, Inc. had a net margin of -4.2% and a return on equity of -9.2%.
What is the analyst price target for HNST?
The average Wall-Street price target for Honest Company, Inc. is $4.07, about 19.8% below the recent price, from 6 analysts.
Is HNST a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on Honest Company, Inc.: a Piotroski F-score of 4/9, an Altman Z″ in the distress zone, a dividend yield of 8.83%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.