Stocktoria
HARLEY-DAVIDSON, INC. HOG
HARLEY-DAVIDSON, INC. (HOG) earns a Piotroski F-score of 8/9 (strong financial health), with an Altman Z″ in the safe zone. It pays a dividend yielding 3.26% (safety: safe). FY2025 revenue was $4.5B at a 7.6% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -2.86 — low (below −2.22 — no manipulation red flag) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Recent analyst actions
| Date | Firm | Rating |
|---|---|---|
| 2026-05-19 | Morgan Stanley | Underweight (main) |
| 2026-05-11 | UBS | Neutral (main) |
| 2026-05-07 | Citigroup | Neutral (main) |
| 2026-05-06 | Wells Fargo | Underweight (main) |
| 2026-03-11 | Wells Fargo | Underweight (init) |
| 2026-03-04 | UBS | Neutral (main) |
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Manufacturing · percentile among 1957 companies
Percentile vs other Manufacturing companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 8/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · safe zone
| Component | Value |
|---|---|
| Working capital / assets | 0.364 |
| Retained earnings / assets | 0.462 |
| EBIT / assets | 0.048 |
| Equity / liabilities | 0.646 |
Sector peers · similar-size Manufacturing companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| HOG | HARLEY-DAVIDSON, INC. | 8/9 | 4.9 | 7.8 | -13.8% |
| FOXF | FOX FACTORY HOLDING CORP | 4/9 | 1.15 | — | +5.3% |
| LEAT | Leatt Corp | 7/9 | 11.8 | 22.9 | +40.6% |
| LVWR | LiveWire Group, Inc. | 3/9 | -6 | — | -3.6% |
| LOBO | LOBO TECHNOLOGIES LTD. | 4/9 | 0.2 | — | +9.6% |
| EZGO | EZGO Technologies Ltd. | 1/9 | 3.34 | — | +32.7% |
| VFS | VinFast Auto Ltd. | 4/9 | -13.01 | — | +57.9% |
About HARLEY-DAVIDSON, INC.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
FAQ
Is HOG financially healthy?
HARLEY-DAVIDSON, INC.'s Piotroski F-score is 8/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the safe zone.
Does HOG pay a dividend, and is it safe?
Yes. HARLEY-DAVIDSON, INC. pays a dividend yielding about 3.26% with a 25.5% payout ratio, rated “safe” for safety.
How profitable is HOG?
In FY2025, HARLEY-DAVIDSON, INC. had a net margin of 7.6% and a return on equity of 10.7%.
Is HOG overvalued or undervalued?
HARLEY-DAVIDSON, INC. trades at about 9.3× trailing earnings — below its 10-year norm (10-year range 6.7×–4009.0×, median 11.6×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for HOG?
The average Wall-Street price target for HARLEY-DAVIDSON, INC. is $25.64, about 1.3% below the recent price, from 11 analysts (consensus: hold).
Is HOG a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on HARLEY-DAVIDSON, INC.: a Piotroski F-score of 8/9, an Altman Z″ in the safe zone, a P/E of about 7.8×, a dividend yield of 3.26%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.