Stocktoria
HERC HOLDINGS INC HRI
HERC HOLDINGS INC (HRI) earns a Piotroski F-score of 3/9 (weak financial health). It pays a dividend yielding 1.72% (safety: at-risk). FY2025 revenue was $4.4B at a 0.0% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Analyst price target
Recent analyst actions
| Date | Firm | Rating |
|---|---|---|
| 2026-06-29 | BNP Paribas | Neutral (init) |
| 2026-04-30 | Citigroup | Buy (main) |
| 2026-04-29 | Wells Fargo | Overweight (main) |
| 2026-04-13 | Citigroup | Buy (main) |
| 2026-04-13 | Wells Fargo | Overweight (main) |
| 2026-04-10 | JP Morgan | Neutral (main) |
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Services · percentile among 982 companies
Percentile vs other Services companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 3/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Sector peers · similar-size Services companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| HRI | HERC HOLDINGS INC | 3/9 | — | — | +22.6% |
| FTAI | FTAI Aviation Ltd. | 3/9 | — | — | +44.5% |
| WSC | WillScot Holdings Corp | 3/9 | -0.15 | — | -4.8% |
| NPKI | NPK International Inc. | 6/9 | 4.4 | 33.9 | +27.4% |
| GOOG | Alphabet Inc. | 5/9 | 6.79 | 31.1 | +15.1% |
| MSFT | MICROSOFT CORP | 6/9 | 4.49 | 20.7 | +17.8% |
| META | Meta Platforms, Inc. | 4/9 | 5.34 | 23.1 | +22.2% |
About HERC HOLDINGS INC
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
FAQ
Is HRI financially healthy?
HERC HOLDINGS INC's Piotroski F-score is 3/9 (8–9 is excellent, 0–3 weak).
Does HRI pay a dividend, and is it safe?
Yes. HERC HOLDINGS INC pays a dividend yielding about 1.72% with a 8700.0% payout ratio, rated “at-risk” for safety.
How profitable is HRI?
In FY2025, HERC HOLDINGS INC had a net margin of 0.0% and a return on equity of 0.1%.
Is HRI overvalued or undervalued?
HERC HOLDINGS INC trades at about 5618.0× trailing earnings — above its 10-year norm (10-year range 7.4×–4778.0×, median 21.8×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for HRI?
The average Wall-Street price target for HERC HOLDINGS INC is $169.25, about 0.4% above the recent price, from 12 analysts (consensus: buy).
Is HRI a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on HERC HOLDINGS INC: a Piotroski F-score of 3/9, a dividend yield of 1.72%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.