Stocktoria
HUBSPOT INC HUBS
HUBSPOT INC (HUBS) earns a Piotroski F-score of 5/9 (mixed financial health), with an Altman Z″ in the grey zone. It does not currently pay a dividend. FY2025 revenue was $3.1B at a 1.5% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -3.03 — low (below −2.22 — no manipulation red flag) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Recent analyst actions
| Date | Firm | Rating |
|---|---|---|
| 2026-08-07 | Citigroup | Neutral (main) |
| 2026-08-07 | BMO Capital | Market Perform (down) |
| 2026-08-06 | Canaccord Genuity | Buy (main) |
| 2026-08-06 | TD Cowen | Hold (main) |
| 2026-08-06 | Macquarie | Neutral (main) |
| 2026-08-06 | RBC Capital | Outperform (main) |
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Forward estimates · earnings calendar →
Consensus analyst estimates and scheduled dates — forward-looking, may change.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Services · percentile among 982 companies
Percentile vs other Services companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 5/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · grey zone
| Component | Value |
|---|---|
| Working capital / assets | 0.255 |
| Retained earnings / assets | -0.196 |
| EBIT / assets | 0.002 |
| Equity / liabilities | 1.156 |
Sector peers · similar-size Services companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| HUBS | HUBSPOT INC | 5/9 | 2.26 | 206.9 | +19.2% |
| VEEV | VEEVA SYSTEMS INC | 6/9 | 11.21 | 29.2 | +16.3% |
| DOCU | DOCUSIGN, INC. | 6/9 | -0.94 | 27.9 | +8.2% |
| NICE | NICE Ltd. | 6/9 | 6.91 | 25.1 | +7.7% |
| OKTA | Okta, Inc. | 7/9 | 2.69 | 91.9 | +11.8% |
| DDOG | Datadog, Inc. | 5/9 | 5.11 | 792.2 | +27.7% |
| PTC | PTC INC. | 8/9 | 3.61 | 18.2 | +19.2% |
About HUBSPOT INC
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
FAQ
Is HUBS financially healthy?
HUBSPOT INC's Piotroski F-score is 5/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the grey zone.
Does HUBS pay a dividend?
No, HUBSPOT INC does not currently pay a dividend.
How profitable is HUBS?
In FY2025, HUBSPOT INC had a net margin of 1.5% and a return on equity of 2.2%.
What is HUBS's P/E ratio?
HUBSPOT INC's trailing price-to-earnings (P/E) ratio is about 206.9×, based on its latest annual earnings.
What is the analyst price target for HUBS?
The average Wall-Street price target for HUBSPOT INC is $243.36, about 15.8% above the recent price, from 30 analysts (consensus: buy).
Is HUBS a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on HUBSPOT INC: a Piotroski F-score of 5/9, an Altman Z″ in the grey zone, a P/E of about 206.9×. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.