Stocktoria
MediaAlpha, Inc. MAX
MediaAlpha, Inc. (MAX) earns a Piotroski F-score of 5/9 (mixed financial health), with an Altman Z″ in the distress zone. It does not currently pay a dividend. FY2025 revenue was $1.1B at a 2.3% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Analyst price target
Wall Street analyst consensus — a sentiment gauge, not our scoring.
How it ranks in Services · percentile among 982 companies
Percentile vs other Services companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 5/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · distress zone
| Component | Value |
|---|---|
| Working capital / assets | 0.07 |
| Retained earnings / assets | -1.251 |
| EBIT / assets | 0.058 |
| Equity / liabilities | -0.071 |
Sector peers · similar-size Services companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| MAX | MediaAlpha, Inc. | 5/9 | -3.31 | 28.9 | +28.8% |
| PAYO | Payoneer Global Inc. | 5/9 | 0.27 | 32.9 | +7.7% |
| GETY | Getty Images Holdings, Inc. | 2/9 | -1.63 | — | +4.5% |
| CTEV | Claritev Corp | 5/9 | -1.67 | — | +3.7% |
| PRTH | Priority Technology Holdings, Inc. | 3/9 | 0.52 | — | +8.3% |
| HQY | HEALTHEQUITY, INC. | 9/9 | 3.26 | 34.4 | +9.5% |
| NUTX | Nutex Health Inc. | 7/9 | 4.62 | 16.2 | +82.4% |
About MediaAlpha, Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
FAQ
Is MAX financially healthy?
MediaAlpha, Inc.'s Piotroski F-score is 5/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the distress zone.
Does MAX pay a dividend?
No, MediaAlpha, Inc. does not currently pay a dividend.
How profitable is MAX?
In FY2025, MediaAlpha, Inc. had a net margin of 2.3%.
What is MAX's P/E ratio?
MediaAlpha, Inc.'s trailing price-to-earnings (P/E) ratio is about 28.9×, based on its latest annual earnings.
What is the analyst price target for MAX?
The average Wall-Street price target for MediaAlpha, Inc. is $13.43, about 4.6% above the recent price, from 7 analysts (consensus: buy).
Is MAX a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on MediaAlpha, Inc.: a Piotroski F-score of 5/9, an Altman Z″ in the distress zone, a P/E of about 28.9×. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.