Stocktoria

MediaAlpha, Inc. MAX

NYSE · stock · Services-Business Services, NEC · website · IPO 2020-10-28

MediaAlpha, Inc. statistics & valuation

Market cap$740.7M
P / E28.9×
P / S0.7×
P / FCF11.4×
Net margin2.3%
FCF margin5.9%
Net debt$106.5M
Net debt / EBITDA4.8×
Enterprise value USD$847.3M
EV / EBITDA37.8×
Earnings yield EBIT/EV2.6%
Return on capital9.4%

Market cap as of 2026-06-29. Multiples are price-derived and refreshed daily; everything else from the latest financial reports.

Profitability & efficiency

Net margin (%)
-0.70% -0.80% -12.60% -10.40% 1.90% 2.30% 2019202020212022202320242025
Gross margin (%)
2019202020212022202320242025
Operating margin (%)
6.10% 3.30% 0.30% -7.70% -10.30% 4.90% 2.00% 2019202020212022202320242025
Return on equity (%)
2019202020212022202320242025
Shares outstanding
32.1M 61.3M 41.9M 45.6M 53.0M 66.8M 2019202020212022202320242025
Net debt ($)
$86.6M $159.1M $136.2M $168.5M $157.0M $119.2M $106.5M 2019202020212022202320242025
Share buybacks ($)
2019202020212022202320242025
Return on assets (%)
-2.10% -1.80% -33.90% -26.30% 6.30% 6.70% 2019202020212022202320242025
Free cash flow margin (%)
5.40% 8.70% 4.30% 6.10% 5.20% 5.30% 5.90% 2019202020212022202320242025
Debt / equity (×)
2019202020212022202320242025
EPS ($)
-$0.14 -$0.19 -$1.37 -$0.89 $0.31 $0.39 2019202020212022202320242025

Margins and returns computed from annual filings. Falling shares outstanding = buybacks; rising = dilution. Net debt = debt − cash (negative = net cash).

Key ratios (by fiscal year)

RatioFY2025FY2024FY2023FY2022FY2021FY2020FY2019
Operating margin2.0%4.9%-10.3%-7.7%0.3%3.3%6.1%
Net margin2.3%1.9%-10.4%-12.6%-0.8%-0.7%—
FCF margin5.9%5.3%5.2%6.1%4.3%8.7%5.4%
Return on assets6.7%6.3%-26.3%-33.9%-1.8%-2.1%—
Return on equity-87.8%-36.0%42.8%67.0%8.6%4.2%—
Debt / equity-5.25×-3.51×-1.85×-2.13×-3.03×-1.74×-0.85×
Current ratio1.181.430.941.051.631.191.41

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.