Stocktoria
NIKE, Inc. NKE
NIKE, Inc. (NKE) earns a Piotroski F-score of 5/9 (mixed financial health). It pays a dividend yielding 3.99% (safety: stretched). FY2025 revenue was $46.4B at a 6.7% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -2.2 — grey zone (between the usual thresholds). A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Recent analyst actions
| Date | Firm | Rating |
|---|---|---|
| 2026-08-04 | JP Morgan | Underweight (down) |
| 2026-07-01 | Jefferies | Buy (main) |
| 2026-07-01 | UBS | Neutral (main) |
| 2026-07-01 | Telsey Advisory Group | Market Perform (main) |
| 2026-07-01 | Baird | Outperform (reit) |
| 2026-07-01 | BNP Paribas | Underperform (reit) |
Wall Street analyst consensus — a sentiment gauge, not our scoring.
Forward estimates · earnings calendar →
Consensus analyst estimates and scheduled dates — forward-looking, may change.
Smart money · insiders, last 12 months
Open-market insider purchases minus sells (SEC Form 4) — real buying with their own money is a bullish “smart money” signal; grants and option exercises are excluded.
How it ranks in Manufacturing · percentile among 1957 companies
Percentile vs other Manufacturing companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 5/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Sector peers · similar-size Manufacturing companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| NKE | NIKE, Inc. | 5/9 | — | 19.4 | +0.2% |
| DECK | DECKERS OUTDOOR CORP | 6/9 | 10.14 | 14.2 | +9.8% |
| CROX | Crocs, Inc. | 5/9 | 3.72 | — | -1.5% |
| VFS | VinFast Auto Ltd. | 4/9 | -13.01 | — | +57.9% |
| TM | TOYOTA MOTOR CORP/ | 7/9 | 2.55 | — | -1% |
| HMC | HONDA MOTOR CO LTD | 6/9 | 2.79 | — | +19.9% |
| SONY | Sony Group Corp | 6/9 | 0.86 | — | +9% |
About NIKE, Inc.
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
FAQ
Is NKE financially healthy?
NIKE, Inc.'s Piotroski F-score is 5/9 (8–9 is excellent, 0–3 weak).
Does NKE pay a dividend, and is it safe?
Yes. NIKE, Inc. pays a dividend yielding about 3.99% with a 71.5% payout ratio, rated “stretched” for safety.
How profitable is NKE?
In FY2025, NIKE, Inc. had a net margin of 6.7% and a return on equity of 20.9%.
Is NKE overvalued or undervalued?
NIKE, Inc. trades at about 19.3× trailing earnings — below its 10-year norm (10-year range 19.5×–68.1×, median 33.7×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for NKE?
The average Wall-Street price target for NIKE, Inc. is $50.66, about 25.1% above the recent price, from 34 analysts (consensus: hold).
Is NKE a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on NIKE, Inc.: a Piotroski F-score of 5/9, a P/E of about 19.4×, a dividend yield of 3.99%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-05-31. Facts plus Stocktoria's own computed scores — not investment advice.