Stocktoria

Purple Innovation, Inc. PRPL

Nasdaq · stock · Household Furniture · website · IPO 2015-07-30

Purple Innovation, Inc. (PRPL) earns a Piotroski F-score of 4/9 (mixed financial health), with an Altman Z″ in the distress zone. It pays a dividend yielding 0.23% (safety: no dividend). FY2025 revenue was $468.7M at a -11.0% net margin.

Chart by TradingView
25/100
Stocktoria Quality Score · grade D
4/9
Piotroski F — financial health
-7.17
Altman Z″ — distress risk · distress
0.23%
Dividend yield · no dividend
-2.61
Beneish M-score — earnings quality · low

Quality score trend · recomputed for each fiscal year

Piotroski F /9
3 2 5 5 2 4 1 1 3 4 2017201820192020202120222023202320242025
Altman Z″
-5.19 -1.96 1.57 0.59 -0.38 -1.66 -4.97 -7.48 -7.17 2017201820192020202120222023202320242025

Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.

$6.52 as of 2026-08-01 · -77.5% 1y
$6.52$29.0052-wk

Beneish M-score: -2.61 — low (below −2.22 — no manipulation red flag) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.

Market cap USD$43M
Net margin 5y avg-17.7%
Return on equity 5y avg-213.9%
Beta1.45
Employees1,100

Analyst price target

$0.82 -87.3% vs last
· 2 analysts
target range $0.65 – $1.00

Wall Street analyst consensus — a sentiment gauge, not our scoring.

Revenue trend · last 9y · up

How it ranks in Manufacturing · percentile among 1957 companies

Piotroski Fstronger than 45%
Net marginstronger than 40%
Revenue growthstronger than 24%

Percentile vs other Manufacturing companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.

Piotroski F breakdown · 4/9 tests passed

Altman Z″ components · distress zone

ComponentValue
Working capital / assets0.119
Retained earnings / assets-2.111
EBIT / assets-0.145
Equity / liabilities-0.091

Sector peers · similar-size Manufacturing companies compare side by side →

TickerCompanyPiotroski FAltman Z″P / ERevenue growth
PRPLPurple Innovation, Inc.4/9-7.17-3.9%
FLXSFLEXSTEEL INDUSTRIES INC7/96.9319.4+6.9%
HOFTHOOKER FURNISHINGS Corp5/96.24+226%
XMAXXMax Inc.3/90.34
CODICompass Diversified Holdings5/9-0.06+4.8%
LZBLA-Z-BOY INC5/93.6416+0.8%
LEGLEGGETT & PLATT INC6/96.8-7.5%

All Manufacturing companies →

About Purple Innovation, Inc.

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

FAQ

Is PRPL financially healthy?

Purple Innovation, Inc.'s Piotroski F-score is 4/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the distress zone.

Does PRPL pay a dividend, and is it safe?

Yes. Purple Innovation, Inc. pays a dividend yielding about 0.23% with a None payout ratio, rated “no dividend” for safety.

How profitable is PRPL?

In FY2025, Purple Innovation, Inc. had a net margin of -11.0%.

What is the analyst price target for PRPL?

The average Wall-Street price target for Purple Innovation, Inc. is $0.82, about 87.3% below the recent price, from 2 analysts.

Is PRPL a good stock to buy?

Stocktoria doesn't give buy or sell advice, but here is the data on Purple Innovation, Inc.: a Piotroski F-score of 4/9, an Altman Z″ in the distress zone, a dividend yield of 0.23%. Weigh these quality and valuation signals against your own goals.

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.