Stocktoria
ROCKY BRANDS, INC. RCKY
ROCKY BRANDS, INC. (RCKY) earns a Piotroski F-score of 7/9 (strong financial health), with an Altman Z″ in the safe zone. It pays a dividend yielding 1.49% (safety: safe). FY2025 revenue was $482.0M at a 4.6% net margin.
Quality score trend · recomputed for each fiscal year
Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.
Beneish M-score: -2.39 — low (below −2.22 — no manipulation red flag) . A statistical screen for earnings manipulation, not proof — and it doesn't apply to most banks/insurers.
Analyst price target
Wall Street analyst consensus — a sentiment gauge, not our scoring.
How it ranks in Manufacturing · percentile among 1957 companies
Percentile vs other Manufacturing companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.
Piotroski F breakdown · 7/9 tests passed
- Positive return on assets
- Positive operating cash flow
- Rising ROA
- Cash flow exceeds net income
- Lower long-term debt
- Rising current ratio
- No share dilution
- Rising gross margin
- Rising asset turnover
Altman Z″ components · safe zone
| Component | Value |
|---|---|
| Working capital / assets | 0.366 |
| Retained earnings / assets | 0.369 |
| EBIT / assets | 0.078 |
| Equity / liabilities | 1.118 |
Sector peers · similar-size Manufacturing companies compare side by side →
| Ticker | Company | Piotroski F | Altman Z″ | P / E | Revenue growth |
|---|---|---|---|---|---|
| RCKY | ROCKY BRANDS, INC. | 7/9 | 5.3 | 14 | +6.2% |
| WWW | WOLVERINE WORLD WIDE INC /DE/ | 8/9 | 3.48 | 15.2 | +6.8% |
| SHOO | STEVEN MADDEN, LTD. | 2/9 | 5.87 | — | +11% |
| CAL | CALERES INC | 2/9 | 1.25 | — | +1.3% |
| VFS | VinFast Auto Ltd. | 4/9 | -13.01 | — | +57.9% |
| TM | TOYOTA MOTOR CORP/ | 7/9 | 2.55 | — | -1% |
| HMC | HONDA MOTOR CO LTD | 6/9 | 2.79 | — | +19.9% |
About ROCKY BRANDS, INC.
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
FAQ
Is RCKY financially healthy?
ROCKY BRANDS, INC.'s Piotroski F-score is 7/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the safe zone.
Does RCKY pay a dividend, and is it safe?
Yes. ROCKY BRANDS, INC. pays a dividend yielding about 1.49% with a 20.8% payout ratio, rated “safe” for safety.
How profitable is RCKY?
In FY2025, ROCKY BRANDS, INC. had a net margin of 4.6% and a return on equity of 8.8%.
Is RCKY overvalued or undervalued?
ROCKY BRANDS, INC. trades at about 16.0× trailing earnings — above its 10-year norm (10-year range 10.9×–19.8×, median 13.3×). Stocktoria reports the data, not buy/sell advice.
What is the analyst price target for RCKY?
The average Wall-Street price target for ROCKY BRANDS, INC. is $53.00, about 11.6% above the recent price, from 1 analysts.
Is RCKY a good stock to buy?
Stocktoria doesn't give buy or sell advice, but here is the data on ROCKY BRANDS, INC.: a Piotroski F-score of 7/9, an Altman Z″ in the safe zone, a P/E of about 14.0×, a dividend yield of 1.49%. Weigh these quality and valuation signals against your own goals.
Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.