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STURM RUGER & CO INC RGR

NYSE · stock · Ordnance & Accessories, (No Vehicles/Guided Missiles) · website · IPO 1980-03-18

STURM RUGER & CO INC statistics & valuation

Market cap$611.1M
P / S1.1×
P / B2.2×
P / FCF15.9×
Dividend yield1.66%
Net margin-0.8%
Return on equity-1.5%
FCF margin7.0%
Return on capital-4.3%

Market cap as of 2026-06-29. Multiples are price-derived and refreshed daily; everything else from the latest financial reports.

Profitability & efficiency

Net margin (%)
13.20% 10.00% 10.30% 7.90% 15.90% 21.30% 14.80% 8.90% 5.70% -0.80% 2016201720182019202020212022202320242025
Gross margin (%)
33.00% 29.50% 27.10% 24.30% 33.70% 38.30% 30.20% 24.60% 21.40% 14.90% 2016201720182019202020212022202320242025
Operating margin (%)
20.20% 14.60% 13.50% 9.60% 20.90% 27.80% 17.40% 9.60% 5.90% -2.30% 2016201720182019202020212022202320242025
Return on equity (%)
32.90% 22.70% 19.30% 11.30% 34.20% 42.90% 27.90% 14.50% 9.60% -1.50% 2016201720182019202020212022202320242025
Shares outstanding
19.0M 17.9M 17.7M 17.8M 17.8M 17.8M 17.8M 17.8M 17.3M 16.2M 2016201720182019202020212022202320242025
Net debt ($)
2016201720182019202020212022202320242025
Share buybacks ($)
2016201720182019202020212022202320242025
Return on assets (%)
25.20% 18.30% 15.20% 9.30% 26.00% 35.20% 18.20% 12.10% 8.00% -1.30% 2016201720182019202020212022202320242025
Free cash flow margin (%)
10.50% 12.90% 22.00% 7.10% 21.00% 19.60% 8.30% 3.30% 6.50% 7.00% 2016201720182019202020212022202320242025
Debt / equity (×)
2016201720182019202020212022202320242025
EPS ($)
$4.59 $2.91 $2.88 $1.82 $5.09 $8.78 $4.96 $2.71 $1.77 -$0.27 2016201720182019202020212022202320242025

Margins and returns computed from annual filings. Falling shares outstanding = buybacks; rising = dilution. Net debt = debt − cash (negative = net cash).

P / E vs its own history

STURM RUGER & CO INC trades at about 21.2× earnings — above its 10-year norm (10-year range 7.7×–27.2×, median 18.2×).

7.7× 27.2×

Shaded band = 10-year range (7.7×–27.2×); dot = today's 21.2×.

Historical P/E = month-end price near each fiscal year-end ÷ that year's EPS. A read on whether the stock is cheap or dear relative to how it has typically been valued — not a forecast.

Key ratios (by fiscal year)

RatioFY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY2017FY2016
Gross margin14.9%21.4%24.6%30.2%38.3%33.7%24.3%27.1%29.5%33.0%
Operating margin-2.3%5.9%9.6%17.4%27.8%20.9%9.6%13.5%14.6%20.2%
Net margin-0.8%5.7%8.9%14.8%21.3%15.9%7.9%10.3%10.0%13.2%
FCF margin7.0%6.5%3.3%8.3%19.6%21.0%7.1%22.0%12.9%10.5%
Return on assets-1.3%8.0%12.1%18.2%35.2%26.0%9.3%15.2%18.3%25.2%
Return on equity-1.5%9.6%14.5%27.9%42.9%34.2%11.3%19.3%22.7%32.9%
Current ratio3.874.254.292.224.262.874.073.263.172.65

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.