Stocktoria

COMSCORE, INC. SCOR

Nasdaq · stock · Services-Business Services, NEC · website · IPO 2007-06-27

COMSCORE, INC. (SCOR) earns a Piotroski F-score of 4/9 (mixed financial health), with an Altman Z″ in the distress zone. It pays a dividend yielding 7.78% (safety: no dividend). FY2025 revenue was $357.5M at a -2.8% net margin.

Chart by TradingView
27/100
Stocktoria Quality Score · grade D
4/9
Piotroski F — financial health
-11.22
Altman Z″ — distress risk · distress
0.1%
Dividend yield 5y avg · no dividend

Quality score trend · recomputed for each fiscal year

Piotroski F /9
2 2 4 2 3 3 4 3 5 4 2016201720182019202020212022202320242025
Altman Z″
2.99 -2.46 -2.33 -7.62 -5.69 -5.91 -8.24 -11.16 -12.49 -11.22 2016201720182019202020212022202320242025

Each year's score is computed from that year's filing — a rising Piotroski F or Altman Z″ means improving financial health, a fall is worth a look.

$7.18 as of 2026-08-12 · -17.8% 1y
$6.50$8.7352-wk
Market cap USD$102M
Dividend yield 5y avg0.1%
Net margin 5y avg-14.5%
Return on equity 5y avg-54.8%
Beta1.07
Employees1,116

Analyst price target

$10.00 +39.3% vs last
· 1 analysts
target range $10.00 – $10.00

Wall Street analyst consensus — a sentiment gauge, not our scoring.

Revenue trend · last 10y · down

How it ranks in Services · percentile among 982 companies

Piotroski Fstronger than 35%
Net marginstronger than 47%
Return on equitystronger than 38%
Revenue growthstronger than 27%

Percentile vs other Services companies we cover — e.g. “stronger than 90%” means only 10% score higher on that measure.

Piotroski F breakdown · 4/9 tests passed

Altman Z″ components · distress zone

ComponentValue
Working capital / assets-0.065
Retained earnings / assets-3.507
EBIT / assets0.011
Equity / liabilities0.54

Sector peers · similar-size Services companies compare side by side →

TickerCompanyPiotroski FAltman Z″P / ERevenue growth
SCORCOMSCORE, INC.4/9-11.22+0.4%
QHQUHUO Ltd2/9-6.81-13.5%
RSKDRISKIFIED LTD.5/92.91+5.2%
ZHZhihu Inc.2/91.12-20.3%
RPAYRepay Holdings Corp5/9-2.56-1.2%
RDWRRADWARE LTD6/93.4862.6+9.8%
RMNIRimini Street, Inc.6/9-1.3910.8-1.7%

All Services companies →

About COMSCORE, INC.

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

FAQ

Is SCOR financially healthy?

COMSCORE, INC.'s Piotroski F-score is 4/9 (8–9 is excellent, 0–3 weak), and its Altman Z″ distress score is in the distress zone.

Does SCOR pay a dividend, and is it safe?

Yes. COMSCORE, INC. pays a dividend yielding about 7.78% with a None payout ratio, rated “no dividend” for safety.

How profitable is SCOR?

In FY2025, COMSCORE, INC. had a net margin of -2.8% and a return on equity of -9.0%.

What is the analyst price target for SCOR?

The average Wall-Street price target for COMSCORE, INC. is $10.00, about 39.3% above the recent price, from 1 analysts.

Is SCOR a good stock to buy?

Stocktoria doesn't give buy or sell advice, but here is the data on COMSCORE, INC.: a Piotroski F-score of 4/9, an Altman Z″ in the distress zone, a dividend yield of 7.78%. Weigh these quality and valuation signals against your own goals.

Computed from company filings · US · as of 2025-12-31. Facts plus Stocktoria's own computed scores — not investment advice.